New rules in retail Bonno van der Putten

Retail is undergoing a transformation spurred by new technology and consumer demands. Buyers hold the power in this market -- and retailers are making a move towards omnichannel to stay relevant. Traditional systems are no longer sufficient, and leaders are adopting powerful, cloud-based technology to gain visibility and connect with retail brand trading partners. For a brand to have value today, it must be seen to be honest. So to me it makes sense for companies to embrace truth and transparency, not just because it’s inevitable but because it’s good for you. I believe open institutions will perform better. They will have higher trust and be able to build better networks. Transparency drops transaction costs in supply chains. It increases loyalty with employees. It helps create good value—because value is evidenced like never before. And if your company is buff, you can “undress for success.” Transparency is a new form of power, which pays off when harnessed

Q&A with Bonno van der Putten, author, speaker, retail expert  and adviser on Ecommerce, media and innovation | Vince Frickel VL Designs & Intelligence